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When the Metaverse was put on the map when Facebook rebranded, it was hyped. With AI models now dominating the tech news, how does the metaverse fair – it is still relevant? There are various use cases in the automotive sector based on augmented and virtual reality that affect the user experience of vehicle occupants and beyond.

This report defines the Metaverse, explains how it can be applied in the automotive industry with a focus on assisted and automated driving and user interfaces which could transform the in-cabin user experience. The report then discusses which technologies show the most premise and provide recommendations how automakers can leverage the metaverse to create a safe, intuitive, and enjoyable user experience.

1. Introduction
2. What is the Metaverse anyway?
3. Applications in the Automotive Sector
   
   • In-Cabin Applications
   • AR and UX
   • AR and Autonomous Driving
   • AR and User Interfaces
   • Experiencing AR outside of the Vehicle
4. Will AR shape how we experience cars?
5. Conclusions