In-Vehicle UX

Telematics Services Provide Value Addition, but Not All are Equal in Consumers’ Eyes




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in telematics and remote vehicle management services such as stolen vehicle assistance, remote diagnostics, and teen driving alerts.  Though overall interest has decreased year-over-year, certain services remain extremely desirable to consumers.  Consumers’ strong willingness to pay could indicate a market opportunity within certain segments, but only for specific telematics features.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology
          2.2.1  Teen Driving Alert Analysis

3.  Consumer Interest in Telematics Services
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Willingness to Pay for Telematics Services
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Conclusions

6.  Analyst Contacts

7.  Appendix A:  Respondent Profile

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