In-Vehicle UX

Strong Shift Toward Brought-In and Streamed Content for Rear Seat Entertainment




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China in regards to their interest in and willingness to pay for rear-seat entertainment systems. Video streaming and tablet docking solutions are systems consumers find the greatest interest in, and are most preferred across all regions. Additionally, consumers that are willing to pay for rear-seat entertainment systems are consistent on price points overall.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Rear-Seat Entertainment
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Preferences for Rear-Seat Entertainment Systems
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Willingness to Pay for Rear-Seat Entertainment
     5.1  US
     5.2  Western Europe
     5.3  China

6.  Conclusions

7.  Contact the author of this report

8.  Appendix:  Respondent Profile

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