In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Strong Interest in Online Activities for Vehicle Purchasing

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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in a series of online activities when considering the purchase of a vehicle. Respondents in the US and China exhibited high interest levels in most activities including choosing vehicle specs, estimating  cost and taxes, and checking nearby dealer inventory, while interest levels of respondents in Western Europe were relatively low. Respondents across all regions were least likely to be interested in conducting credit-related tasks over the internet.
Table of Contents

1. Executive Summary
2. Introduction and Methodology
    2.1 Introduction
    2.2 Methodology
3. Interest in Online Purchasing Activities
    3.1 US
    3.2 Western Europe
    3.3 China
4. Conclusion
5. Analyst Contacts
6. Appendix A:  Respondent Profile

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