In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Spotify's Car Thing - Reflects Broader Tech Company Focus on Automotive Aftermarket

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Report Summary:

Streaming media company Spotify recently announced the launch of its Car Thing product for the automotive aftermarket. This device only runs the Spotify app and is an interesting strategic choice for the streaming giant in the context of a market where tens of millions of cars already have smartphone projection that supports Spotify as well as embedded integrations of Spotify. This Insight examines Car Thing in light of Spotify’s overall business and the device’s future prospects.
Table of Contents

1. Executive Summary
2. Shifts in the Aftermarket
3. Car Thing
 3.1.1 Advantages
 3.1.2 Limitations
 3.2 Spotify’s Financials
4. Streaming and Smartphone Projection Consumer Interest
 4.1 Consumer Interest by Source
 4.2 Smartphone Projection User Content Preferences
 4.3 Smartphone Projection Interest
5. Implications
6. Analyst Contacts
 6.1 Other Contacts

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