In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Smartphone Mirroring in 2021: CarPlay Rebounds

Report Summary:

Strategy Analytics undertook a worldwide internet-based survey to investigate owners’ satisfaction with the major smartphone mirroring/projection systems Android Auto and Apple CarPlay A total of 1,731 car owners across the US (868), UK, France, Germany, Italy (863 in total) were surveyed.

Customers’ satisfaction with Android Auto and CarPlay continue to steadily increase in the US and Europe, with the latter ahead. This translates into an increased CarPlay usage in Europe, but a slight decline in the US. The NPS for both systems has improved, especially for CarPlay owners in the US. Navigation is the feature that ‘steals’ a higher percentage of exclusive users away from embedded navigation systems. In terms of voice assistant usage, the main car buying segments in both the US and Europe need more convincing to use them, particularly in America.

Table of Contents

Executive Summary

Overall Satisfaction with Android Auto / CarPlay

Android Auto / CarPlay Impact on Vehicle Consideration

Usage of Android Auto / CarPlay

Music and Podcasts in Android Auto / CarPlay

Satnav in Android Auto / CarPlay

Voice Assistants in Android Auto / CarPlay

Overall Insights

Next steps

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