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In-Vehicle UX

Smartphone Mirroring in 2020: The Battle for Just Good Enough

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Report Summary:

Strategy Analytics surveyed owners of cars equipped with smartphone projection systems in the US and Europe, to examine their usage of and satisfaction with the feature.  Owners provided additional feedback on music and podcast listening, satnav usage, and satisfaction with in-car voice assistants.  Updates in mid-2019 to both Android Auto and CarPlay have led to fluctuations in usage and satisfaction, especially for one system in one particular region, though both still have room to grow in key segments.  The advance of more sophisticated embedded systems will lead to existential challenges for smartphone projection.

Table of Contents

- Executive Summary

- Overall Satisfaction with Android Auto / CarPlay

- Usage of Android Auto / CarPlay

- Music and Podcasts in Android Auto / CarPlay

- Satnav in Android Auto / CarPlay

- Voice Assistants in Android Auto / CarPlay

- Overall Insights

- Smartphone Mirroring:  "Good Enough" for Future Models?

- More Information

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