In_Vehicle_UXIn Vehicle UX

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Author: Chris Schreiner
Publication Date: Aug 08 2019
Pages: 27
 Report Type: Buyer Analysis

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Report Summary:

Strategy Analytics surveyed owners of cars equipped with smartphone mirroring/projection systems in the US and Europe, to examine their usage of and satisfaction with the feature.  Both Android Auto and Apple CarPlay remain popular for a variety of important in-car tasks.  But as these systems saturate the market, with more car owners from varied segments exposed to them, their weaknesses are becoming apparent.  Android Auto and CarPlay will need to address UX-specific challenges in forthcoming updates, and one system also faces certain existential challenges.
Table of Contents

- Executive Summary

- Overall Satisfaction with Android Auto / CarPlay

- Usage of Android Auto / CarPlay

- Music and Podcasts in Android Auto / CarPlay

- Satnav in Android Auto / CarPlay

- Voice Assistants in Android Auto / CarPlay

- Overall Insights

- An Evolution or The End for Smartphone Mirroring?

- More Information

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