This report has been removed, please click the menu above to find the latest research from Strategy Analytics.
Reconsidering Facebook and Twitter for the Car
OEMs and suppliers have been rushing to give drivers access to Facebook and Twitter behind the wheel. But is this really the right idea? Research data suggests that consumers are not eager to access these services while driving. Furthermore, the implementations of these services strip away functionality and content, make it a much more passive experience, and leave the user dissatisfied.