In_Vehicle_UXIn Vehicle UX

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Author: Chris Schreiner
Publication Date: Apr 27 2011
Pages: 19
 Report Type: Buyer Analysis

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In-Vehicle UX

Profiling the Chinese Navigation Consumer



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Report Summary:

Strategy Analytics surveyed 2000 automobile owners in China to determine usage, interest, satisfaction, and willingness to pay for navigation. Chinese consumers use embedded navigation more often on a daily basis than either PNDs or navigation applications on mobile devices. While route guidance to a new destination is used more often on a weekly basis, speed camera warnings and real-time traffic are used more often on a daily basis. Real-time traffic and speed camera warnings are also the two features in which Chinese consumers must have on their next navigation device.

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