In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Productivity Seekers: Profiles, Current Needs, & Future Interests

Report Summary:

COVID-19 has resulted in increased numbers working from home, which directly impacts transport choice and specifically how often people commute. This also can have an impact on the types of connected features consumers want in their car. 

Much of the focus has been on traditional infotainment: listening to media, whether it be radio or streaming content, and navigation-related services, whether it be through embedded or mirrored systems.

While some OEMs and both CarPlay and Android Auto have included some productivity options such as calendars, there are gaps to be filled for drivers who are productivity-minded.

The eventual growth of highly automated vehicles provides additional opportunities for drivers to be productive in the car which can lead to stronger growth in non-driving-related use cases such as video streaming, gaming, and of course, productivity features.

This report examines productivity in the car. Who are Productivity Seekers? What types of productivity features are they looking for? How will highly automated vehicles impact these productivity features?

Table of Contents

  • Executive Summary
  • Introduction and Methodology
  • Profile of Productivity Seekers
  • Needs of Productivity Seekers
  • Interest in Productivity Features
  • Productivity in Highly Automated Vehicles
  • Conclusions
  • Analyst Contact

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