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Premium Audio Brand Perception Samsung Making Big Gains

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Report Summary:

This report presents the results of Strategy Analytics’ survey in the US and Western Europe regarding consumer perceptions of premium audio brands. Bose maintained its leading position in the US, while Sony has taken over Bose in most Western European countries. Samsung has experienced fast growth from 2013 to 2014 in terms of consumer preference. With a strong performance, Samsung was included in the top five most preferred brands in all regions. Again in 2014, Bang & Olufsen received high consumer preference from those who were aware of the brand. However, its main challenge is to improve consumer awareness.

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