In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Poor Dealer Training on Advanced In-Vehicle Technology Leads to Poor Consumer Experience



Please contact us to discuss pricing Contact Us

Report Summary:

Strategy Analytics interviewed sales floor representatives for 5 automakers to study how dealers are educated about the functionality of new safety and infotainment systems, and how that information is passed on to the consumer.  Dealers tend to be unhappy with virtual tutorials provided by OEMs, which are often heavy on specifications and light on information customers care about.  When dealers are provided with more guided hands-on experiences with new systems, the sales staff tends to be more confident and prepared to deal with their customers’ questions.  However customers still return to the dealer in high numbers within a month after the sale, often due to confusion with a connected infotainment feature.


Table of Contents

1.  Executive Summary
2.  Introduction
3.  From Automaker to Dealer
4.  From Dealer to Consumer
5.  Customer Comebacks
6.  Conclusions
7.  Contact the author of this report

For more information about our services please contact us or email support@strategyanalytics.com
Buyer Research

Xiaomi a Premium Brand for UK Smartphone Buyers?

Find out more

Report

  • This report is available for individual purchase.
  • US and global visitors can buy this report for $1399.
  • UK visitors will be charged £1000.
    Add a one hour briefing with an expert Analyst $1000 ( £820 for UK visitors). This briefing will be scheduled at a mutually convenient time and provide both further depth and clarity on the report topic. A Q&A session will be included.

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Name:
Email:
Telephone:
Country:
Inquiry / Message: