In-Vehicle UX

Personalized Displays: A Potential Difference-Maker for In-Car HMI




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Report Summary:

Strategy Analytics surveyed consumers in the US, Europe, and China regarding their interest in personalizing the appearance of their in-car displays.  Wide swaths of consumers show some level of interest in customizable displays, though the strongest appetite is confined to certain segments in one particular region.  As automakers strive to differentiate their HMI, personalization provides added value that has thus far remained untapped.  However, there are a limited number of ways to accomplish this in a practical and usable way.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Personalized Displays

4.  Conclusions

5.  Analyst Contacts

6.  Appendix A:  Respondent Profile

7.  Appendix B:  Survey Questions

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