In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Online Car Shopping: The End of the Showroom?

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in 9 different online activities when considering a new vehicle purchase. Consumers show interest in using online portals for certain aspects of a car-buying experience, but not all, as web and mobile apps do not fully resolve the biggest pain points of car buying. For automakers and their dealer networks, meeting future buyers on their terms requires a well-designed omnichannel strategy, and an overhaul of certain aspects of car-buying UX.

Table of Contents

- Executive Summary

- Consumer Interest in Online Purchasing Activities

- Showrooms Versus Apps:  Lessons for Dealers and OEMs

- More Information

For more information about our services please contact us or email
Buyer Research

How will COVID-19 Change Consumer Purchase Channels for Smartphones in Germany, USA, UK?

Find out more

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left