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Author: Chris Schreiner
Publication Date: May 14 2014
Pages: 20
Report Type: Buyer Analysis
In-Vehicle UX

Navigation Brand Perception Apple Maps Improving

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Report Summary:

Strategy Analytics surveyed consumers regarding their brand perception for mobile phone-based navigation apps and PNDs. Among mobile navigation app owners in the US, Google is the leading brand, while TomTom is more preferred by respondents in Western Europe. Apple Maps still received the highest percentage of respondents that rated it as unacceptable, though the number has severely declined in the past year. TomTom and Garmin maintained their regional leading position among PND owners, while Garmin is also close to Google in the US as a phone-based navigation brand.

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