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In-Vehicle UX

MyFord Touch Has Compelling Embedded Voice HMI

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Report Summary:

This report presents the findings of Strategy Analytics' User Evaluation of the MyFord Touch infotainment system, conducted in September 2010. The embedded voice HMI was accurate and easy-to-learn, as it provided users with helpful prompts which shortened the learning curve. Participants were particularly impressed with tuning AM/FM and Satellite radio by voice. However, the off-board voice HMI for Sync Services such as turn-by-turn directions was largely unusable. Manipulation of the touchscreen led to several inadvertent actuations of the hazard lights. Setting and selecting radio presets also proved problematic.

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