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In-Vehicle UX

Mobile Navigation on Par with PNDs in Western Europe

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Report Summary:

In the US and Western Europe, embedded navigation systems are used more frequently than PNDs and navigation applications on mobile devices. In Western Europe, frequency of use of mobile navigation apps is very similar to usage of PNDs, while in the US PNDs are used more frequently. User satisfaction with features on PNDs and mobile navigation applications are roughly equivalent in both regions. Consumers are expressing interest in real-time traffic and lane assistance features. Consumers in Western Europe are more likely to be willing to pay for real-time traffic than those in the US, though the amount they would be willing to pay is roughly equivalent.

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