In_Vehicle_UXIn Vehicle UX

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Author: Chris Schreiner
Publication Date: Aug 24 2012
Pages: 5
 Report Type: Insight, Word

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In-Vehicle UX

MMI Will Continue to Limit Audi Connect



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Report Summary:

European OEMs such as Audi and BMW have tried to take the lead in providing connected services, but have done so by sticking to their traditional manual controls. The success of services like Audi Connect is limited when Audi’s MMI controller is the method for accessing these services. Capacitive touchscreens and natural language speech recognition will be necessary for easy discoverability and optimized user experience.

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