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In-Vehicle UX

Millennials' Choice of Mobility: UK and China

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Report Summary:

This report presents the findings of Strategy Analytics’ focus groups with millennials in the UK and China, investigating their current and future mobility choices. These studies verified the findings in the previous study conducted in the US that the cost, usability, time and length of travel, and comfort were the top factors impacting participants’ mobility preferences. Furthermore, participants in China indicated a higher possibility to abandon individually owned human-driven vehicles in the future.
Table of Contents

  1. Executive Summary
  2. Introduction and Methodology
    2.1 Introduction
    2.2 Methodology
  3. Tasks and Transport Modalities: Results
    3.1 UK Transport Modalities: Results
    3.1.1 Current transport preferences
    3.1.2 Future transport preferences
    3.2 China Transport Modalities: Results
    3.2.1 Current transport preferences
    3.2.2 Future transport preferences
  4. Factors Determining Mobility Habits
    4.1 Internet Taxi and Ride-Sharing Services in China
    4.2 Attitudes on Self-Driving Cars
  5. Conclusion
  6. Analyst Contacts

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