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Author: Chris Schreiner
Publication Date: Apr 23 2013
Pages: 22
 Report Type: Buyer Analysis

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In-Vehicle UX

Majority of US Smartphone Owners Use Apps while Driving



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Report Summary:

Strategy Analytics surveyed consumers in the US and Western Europe regarding their mobile phone use while driving. The percentage of respondents who use mobile phones for phone calls and text messages on a daily basis has dropped in the past year in both regions, suggesting that messaging and legislation efforts on driver distraction are beginning to have an effect. However more than half of US smartphone owners and almost half of Western European smartphone owners use apps while driving, suggesting that more efforts are needed, including more compelling vehicle options for smartphone integration.

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