In_Vehicle_UXIn Vehicle UX

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Author: Monica Wong
Co Author: Derek Viita
Publication Date: Jan 23 2020
Pages: 26
Report Type: Buyer Analysis
In-Vehicle UX

MaaS Usage, Satisfaction, and Why One Does Not Lead to the Other

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Report Summary:

Strategy Analytics surveyed current and former mobility service users in the US, Western Europe, and China regarding their historic usage of MaaS, and their likelihood of promoting certain services.  With market contraction underway, the current and near-future picture for MaaS is mixed, dependent on the service type, the region, and the segment being targeted. Some of the biggest mobility service providers have a surprising number of dissatisfied customers, indicative of a wide-ranging disconnect between target users and the desirable transport experience they want.

Table of Contents

- Executive Summary

- Mobility Service Usage
     - Ride-Hailing
     - Car-Sharing
     - Bike & Scooter Sharing

- Mobility Service Satisfaction

- Where MaaS Goes from Here

- More Information

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