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Author: Derek Viita


Publication Date: Jun 02 2015


Pages: 39


Report Type: Report, Word



 In-Vehicle UX

Interest in the Connected Car Rises, While Interest in Paying for it Decreases




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in and preferred payment models for in-vehicle connectivity and connected services.  Consumers remain interested in services which provide drive-relevant information, such as traffic updates and parking finders.  Access to in-vehicle connectivity plays an increasingly important role in the purchase decision across all demographics.  However, interest in some popular payment models for connectivity has fallen over the past year.



Table of Contents

1.       Executive Summary 

2.       Introduction and Methodology 
     2.1     Introduction 
     2.2     Methodology 

3.       Consumer Interest in Connected Services 
     3.1     US 
     3.2     Western Europe 
     3.3     China 

4.       In-Vehicle Connectivity Interest
     4.1     US 
     4.2     Western Europe 
     4.3     China 

5.       Preferred Payment Model for In-Vehicle Connectivity
     5.1     US 
     5.2     Western Europe 
     5.3     China 

6.       Conclusions 

7.       Contact the author of this report:

8.       Appendix:  Respondent Profile

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