In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Infotainment Behaviours - How People and Journeys Affect Media Choices

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Report Summary:

In 2022, we have seen that engagement in linear and non-linear media is key in all regions and that both are considered essential for their next vehicle purchase for a significant number of drivers. TechInsights investigated the impact of journey type, travel companion and age on the selection of media type when driving and confirmed that commutes to and from work as well as driving for leisure attract higher numbers of listeners than driving for business, running errands or picking-up/dropping-off journeys. Age effects the type of media listened to, with middle aged respondents showing highest interest in FM/AM radio services and younger generations higher interest in streamed content. Media is mostly listened to when sharing journeys with family while journeys with friends and journeys alone are close seconds.

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