Strategy Analytics conducted a secret shopper exercise using real potential buyers and visiting dealers representing 4 different automakers. In some cases, dealer representatives provided no insight on new advanced safety and infotainment features. In other cases, sales representatives were confused and features were misrepresented during test drives. Changes to the dealer education process for advanced driving features, particularly semi-autonomous driving functions, are urgently needed.
UX Soup: Episode 27 - Robinhood and the UX of Financial Services Apps
Mar 02, 2021
UX Soup: Episode 26 - VR for Good with Dr. Tom Furness
Feb 23, 2021
UX Soup: Episode 25 - Charting a Decade of UX Innovation in Connected Experiences
Feb 16, 2021