In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Inadequate Training of Dealers Leads to Consumer Confusion on Test Drives



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Report Summary:

Strategy Analytics conducted a secret shopper exercise using real potential buyers and visiting dealers representing 4 different automakers.  In some cases, dealer representatives provided no insight on new advanced safety and infotainment features.  In other cases, sales representatives were confused and features were misrepresented during test drives.  Changes to the dealer education process for advanced driving features, particularly semi-autonomous driving functions, are urgently needed.


Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Volvo

4.  Audi

5.  Toyota

6.  Honda

7.  Conclusions

8.  Analyst Contacts

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