In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

In-Vehicle Head-Up Displays are Visually Appealing, but Questionably Useful

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Report Summary:

Strategy Analytics surveyed owners of head-up-display-equipped vehicles in the US, Western Europe, and China regarding usage of, and satisfaction with, their head-up display.  A small majority of owners worldwide use their head-up display full-time rather than hiding it from view, though such usage is markedly lower in one particular region.  Most consumers are satisfied with various aspects of their head-up display.  Two qualities of head-up displays elicited the most dissatisfaction among owners.  Despite their visual appeal, the jury remains out regarding practical usefulness of head-up displays.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Usage of Head-Up Displays
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Satisfaction with Head-Up Displays
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Insights

6.  Marketing, Design, and Other Considerations for Head-Up Displays

7.  Appendix A:  Respondent Profiles

8.  Appendix B:  Survey Questions

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