In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

In-Vehicle Connectivity: Consumer Willingness to Pay

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Report Summary:

Consumers have a strong interest in connecting to their smartphone apps through their vehicle. However, consumers who currently use apps on smartphones in their vehicle are only somewhat willing to pay for in-vehicle connectivity, and only using certain payment models. Preferred methods of paying for in-vehicle connectivity include a one-time charge at time of purchase, inclusion of their vehicle as a device on a shared mobile data plan, or a free service subsidized by in-vehicle advertising. Rather than relying on consumers to cover costs for in-vehicle connectivity, OEMs should consider investing in it as a source of HMI analytics and other data.
Table of Contents

  • 1 Executive Summary
  • 2 Introduction and Methodology
  • 3 Willingness to Pay for Connectivity
    • 3.1.1 Overall
      • 3.1.2 US
      • 3.1.3 Western Europe
      • 3.1.4 China
  • 4 Conclusions
  • 5 Analyst Contacts
  • 6 Appendix: Respondent Profile

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