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Author: Alvin Wu


Publication Date: Nov 11 2011


Pages: 6


Report Type: Insight, Word



 In-Vehicle UX

Heuristic Evaluation iOnRoad Safety Application




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Report Summary:

iOnRoad is an augmented reality car safety application running on Android mobile phones which combines the GPS and camera functions to provide real-time road images and warn drivers of possible collisions. Strategy Analytics’ evaluation of the app found that it works mostly as advertised, though with some false alarms. Battery consumption is excessively high, and will likely inhibit usage of the app. Additional features such as a speed warning function would be useful.


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