In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Have OEMs Improved at Creating Companion Apps?



Report Summary:

Back in 2019 Strategy Analytics examined nearly 2,500 ratings and reviews covering seven automotive OEM companion apps. Best in class had an average user rating of 3.58 out of 5 stars, a significantly low figure. This report follows up on the themes found, and confirms that they continue to emerge with different emphasis depending on the carmaker. It also highlights two new themes, with direct impact on customers’ loyalty, their potential to contribute to negative word of mouth (WOM)and their brand’s perception.
Table of Contents

Background.. 3

A less formal update. 3

Other interesting findings. 8

Analyst Contacts. 10

Other Contacts: 10


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