Author: Derek Viita


Publication Date: Aug 15 2016


Pages: 45


Report Type: Buyer Analysis



 In-Vehicle UX

Consumers’ Satisfaction with In-Car Speech and Touchscreens Takes a Step Back




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding in-car speech recognition usage and satisfaction, along with in-car touchscreen satisfaction. Daily usage of in-car speech recognition systems has declined in the US and China, while holding relatively steady in Europe.  Consumers’ satisfaction with such systems remains robust, though has declined slightly across many demographics.  Consumers’ satisfaction with in-car touchscreens has also marginally decreased.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Speech Recognition
     3.1  Speech Recognition Usage
          3.1.1  Overall
          3.1.2  US
          3.1.3  Western Europe
          3.1.4  China
     3.2  Speech Recognition Satisfaction
          3.2.1  US
          3.2.2  Western Europe
          3.2.3  China

4.  Touchscreens
     4.1  Touchscreen Satisfaction
          4.1.1  US
          4.1.2  Western Europe
          4.1.3  China

5.  Conclusions

6.  Contact the author of this report

7.  Appendix A:  Respondent Profile

8.  Appendix B:  Survey Questions
          3.1.4  China

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