Strategy Analytics surveyed new vehicle owners in the US with Apple CarPlay and Android Auto to examine usage and satisfaction. Consumers are largely relying on these solutions for the majority of their infotainment needs, although there are some differences in utilization between the two. Consumers were largely satisfied with the UX these systems provided, with important implications for the future of embedded infotainment.
1. Executive Summary 4
2. Introduction and Methodology 5
3. Audio Usage 6
4. Navigation Usage and Satisfaction 7
5. Speech Recognition Usage and Satisfaction 10
6. Apple CarPlay and Android Auto Satisfaction 13
7. Conclusions 16
8. Analyst Contacts 18
9. Respondent Profile 19
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