In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Consumers Largely Satisfied with Apple CarPlay and Android Auto



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Report Summary:

Strategy Analytics surveyed new vehicle owners in the US with Apple CarPlay and Android Auto to examine usage and satisfaction. Consumers are largely relying on these solutions for the majority of their infotainment needs, although there are some differences in utilization between the two.  Consumers were largely satisfied with the UX these systems provided, with important implications for the future of embedded infotainment.


Table of Contents

1.       Executive Summary  4

2.       Introduction and Methodology  5

3.       Audio Usage  6

4.       Navigation Usage and Satisfaction  7

5.       Speech Recognition Usage and Satisfaction  10

6.       Apple CarPlay and Android Auto Satisfaction  13

7.       Conclusions  16

8.       Analyst Contacts  18

9.       Respondent Profile  19


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