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In-Vehicle UX

Consumers and their Data: Trust Gaps between Automakers and Big Tech

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Report Summary:

Strategy Analytics surveyed car owners in the US and Europe to investigate their attitudes toward data privacy, specifically which companies (including automakers, telecommunications companies, and popular software and hardware companies) they trust most with their data. As Detroit and Silicon Valley battle for control over the wealth of data coming from the car, consumers are clearly trusting one set of companies over the other.  Future trends in consumer sentiment will depend on transparency in how data is collected, the type of data consumers are comfortable with sharing, and what the data is leveraged for.
Table of Contents

- Executive Summary

- Consumer Brand Sentiment toward Data Privacy

- Overall Insights

- Big Brother or Trusted Partner?

- More Information

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