In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Consumers and the Connected Car: Best and Worst Use Cases

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Report Summary:

Strategy Analytics surveyed car owners in the US, Western Europe, and China regarding their interest in 29 different connected apps or services for in-car use.  Consumers continue to underscore the importance of travel-specific use cases for in-car apps.  Some use cases for the "end of journey" timepoint are particularly crucial in certain segments.  Designers and product planners should take note of how connected app usage and interest are evolving among younger car owners.

Table of Contents

- Executive Summary

- Interest in Connected Apps

- Overall Insights

- The "Do's" and "Don'ts" of In-Car App Design

- More Information

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