Strategy Analytics surveyed consumers in the US, Western Europe, and China investigating priorities when purchasing a new vehicle. Upfront price was ranked the most important factor in both the US and Western Europe, while Chinese respondents considered ride and handling most important. Safety and infotainment features rose in importance, as did autonomous features, particularly among younger age groups.
1. Executive Summary 4
2. Introduction 6
2.1 Introduction 6
2.2 Methodology 6
3. Vehicle Purchase Priorities 8
3.1 US 8
3.2 Western Europe 13
3.3 China 18
4. Conclusion 24
5. Continuing Questions Regarding Vehicle Purchase Priorities 25
6. Appendix A: Respondent Profiles 27
7. Appendix B: Survey Question 30
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