In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Consumer Vehicle Purchase Priorities: Vehicle Features Becoming Increasingly Important

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China investigating priorities when purchasing a new vehicle. Upfront price was ranked the most important factor in both the US and Western Europe, while Chinese respondents considered ride and handling most important. Safety and infotainment features rose in importance, as did autonomous features, particularly among younger age groups.

Table of Contents

1.       Executive Summary  4

2.       Introduction  6

2.1     Introduction  6

2.2     Methodology  6

3.       Vehicle Purchase Priorities  8

3.1     US  8

3.2     Western Europe  13

3.3     China  18

4.       Conclusion  24

5.       Continuing Questions Regarding Vehicle Purchase Priorities  25

6.       Appendix A:  Respondent Profiles  27

7.       Appendix B:  Survey Question  30

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: