In-Vehicle UX

Consumer Vehicle Purchase Priorities: Vehicle Features Becoming Increasingly Important




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China investigating priorities when purchasing a new vehicle. Upfront price was ranked the most important factor in both the US and Western Europe, while Chinese respondents considered ride and handling most important. Safety and infotainment features rose in importance, as did autonomous features, particularly among younger age groups.



Table of Contents

1.       Executive Summary  4

2.       Introduction  6

2.1     Introduction  6

2.2     Methodology  6

3.       Vehicle Purchase Priorities  8

3.1     US  8

3.2     Western Europe  13

3.3     China  18

4.       Conclusion  24

5.       Continuing Questions Regarding Vehicle Purchase Priorities  25

6.       Appendix A:  Respondent Profiles  27

7.       Appendix B:  Survey Question  30


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