Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest and preferences for sharing vehicle fault messages, receiving service and maintenance reminders, and receiving vehicle health reports. Consumers showed moderate to strong interest in these services and wanted to access these services from mobile devices. Consumers also showed a willingness to share vehicle fault information directly with their dealer.
1. Executive Summary 4
2. Introduction and Methodology 6
2.1 Introduction 6
2.2 Methodology 6
3. Diagnostic Fault Messages 8
3.1 US 8
3.2 Western Europe 9
3.3 China 10
4. Vehicle Service Reminders 12
5. Vehicle Health Reports 13
5.1 Consumer Interest 13
5.1.1 US 13
5.1.2 Western Europe 14
5.1.3 China 14
5.2 Preferences for Vehicle Health Information 15
5.2.1 US 16
5.2.2 Western Europe 17
5.2.3 China 18
6. Conclusions 20
7. Contact the author of this report: 21
8. Appendix: Respondent Profile 22
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