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Author: Derek Viita

Publication Date: Oct 13 2015

Pages: 29

Report Type: Buyer Analysis

 In-Vehicle UX

Consumer Interest in Telematics Services Shows Strong Increase

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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in telematics and remote vehicle management services such as stolen vehicle assistance, remote diagnostics, and teen driving alerts.  Interest in most telematics services has increased sharply from 2014, and tends to be highest among premium vehicle owners for many services.  Age group differences were mixed, but interest in many services showed a slight downward trend as age increased.  Although consumers’ interest in teen driving alerts is modest, it is lower than interest in all other telematics services, especially in the US and Europe.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology
          2.2.1  Teen Driving Alert Analysis

3.  Consumer Interest in Telematics Services
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Willingness to Pay for Telematics Services
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Conclusions

6.  Contact the author of this report:

7.  Appendix:  Respondent Profile

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