In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Consumer Interest in Car-based Voice Assistants: Not All OEMs Are Perceived as Less Capable than the Big Players



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Report Summary:

Strategy Analytics undertook a worldwide internet-based survey to investigate car owners’ interest in voice-based digital assistants for in-car use. Overall, automakers continue to lag behind home/mobile tech providers with regard to perception of delivering a compelling voice experience. However, this perception varies significantly across brands.
Table of Contents

Executive Summary

Interest in Voice Assistants for the Car

Overall Insights

Next Steps

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