In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Consumer Interest in Car-Based Voice Assistants: Good and Bad News for Automakers

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Report Summary:

Strategy Analytics surveyed car owners in the US, Western Europe, and China regarding their interest in voice-based digital assistants for their vehicle.  Automakers have benefitted from a “halo” effect of increasing voice assistant adoption in home and mobile, and some automaker-branded assistants do show some promise.  But automakers continue to lag behind home and mobile tech providers with regard to perception of delivering a compelling voice experience for the car.  Competition will heat up in forthcoming model years, especially in the West with 1 formidable voice assistant from the home/mobile tech space.

Table of Contents

- Executive Summary

- Interest in Voice Assistants for the Car

- Overall Insights

- Realizing Potential for In-Car Voice Assistants

- More Information

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