In-Vehicle UX

Consumer Interest for In-Car Smartphone Mirroring is Almost Universal




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Report Summary:

Strategy Analytics surveyed consumers in the US, Europe, and China regarding smartphone mirroring systems for the car such as Apple CarPlay, Android Auto, and Baidu CarLife.  Specific topics included interest in access to such systems, and willingness to pay for them.  Overall interest in these systems is now very strong, and ranges across almost all demographics.  Many key segments consider them a “must-have” for their next car purchase, and all reasonable price points are in play.  This swell of demand has a number of root causes, and automotive infotainment suppliers who have not addressed them risk imminent irrelevance.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Smartphone Mirroring
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Willingness to Pay for Smartphone Mirroring
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Conclusions

6.  Analyst Contacts

7.  Appendix A:  Respondent Profile

8.  Appendix B:  Survey Questions

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