In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Consumer Interest and Willingness to Pay for In-Vehicle Wi-Fi



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Report Summary:

This report presents the findings of Strategy Analytics’ web survey investigating consumer interest in and willingness to pay for in-vehicle Wi-Fi. Respondents across all surveyed regions exhibited high levels of interest. While consumer willingness to pay was high for low price points, consumers in the US and Western Europe are unlikely to be willing to pay a higher monthly fee and instead would utilize their existing smartphone data plan.
Table of Contents

  1. Executive Summary
  2. Introduction and Methodology
    2.1 Introduction
    2.2 Methodology
  3. Consumer Interest in In-Vehicle Wi-Fi
  4. Willingness to Pay for In-Vehicle Wi-Fi Service
    4.1 US
    4.2 Western Europe
    4.3 China
  5. Conclusion
  6. Appendix A:  Respondent Profile
 

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