In-Vehicle UX

Consumer Demand for Telematics Services is High. So Why Are They Still Stuck in the Slow Lane?




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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in telematics and remote vehicle management services such as automated emergency service alerts, usage-based insurance discounts and tracking a vehicle’s location. Services which provide a direct benefit to the consumer in terms of saved cost or time and safety, remain extremely desirable.  Consumers’ continued strong willingness to pay, combined with low consumer sentiment for existing apps, indicates a missed market opportunity within certain segments for specific telematics features.



Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Telematics Services
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Willingness to Pay for Telematics Services
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Conclusions

6.  What's Next for Telematics and Remote Vehicle Management?

7.  Appendix A:  Respondent Profiles

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