In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Consumer Acceptance of Automated Taxis and Buses Faces a Long Road Ahead

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Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in “self-driving” technology for ride-hailing/taxi services and limited-route buses.  Regardless of the mobility service model, interest in the use of automated driving technology for these services is quite low.  Sceptical consumers show some of the same concerns as those uninterested in semi-autonomous technology for owned vehicles.  However, trust is not the only factor holding these services back.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Autonomous Mobility Services
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Why Are Consumers Sceptical?

5.  Insights

6.  How Can We Help?

7.  Appendix A:  Respondent Profile

8.  Appendix B:  Survey Questions

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