In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Chatbots in the Car: How Can It Be Part of a Broader Messaging Strategy



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Report Summary:

In the near future conversational UIs, most notably in the form of chatbots, must become part of a broader messaging strategy for the automotive industry that allows for greater monetization while also accommodating the user.  However, in order for chatbots to be successful in the car, issues related to discovery, usability, and security will need to be addressed.  Resolving these issues will provide a more seamless messaging experience and make chatbots in the car more useful, usable, compelling, and human-like.

This report presents Strategy Analytics’ User Experience Strategies  outlook on how to go about developing chatbots to meet user needs, specific use cases for chatbots in the car, and why chatbots should even be considered for in the car.



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