In-Vehicle UX

Certain Consumers Willing to Pay for Head-Up Displays Despite High Price Points




Please contact us to discuss pricing Contact Us

Report Summary:

Strategy Analytics surveyed consumers in the US, Western Europe, and China regarding their interest in head-up displays for vehicles.  Strong interest is noted among younger age groups and premium vehicle owners in all regions.  Despite the expense required to construct and implement head-up displays, willingness to pay is modest across all reasonable price points.

Table of Contents

1.  Executive Summary

2.  Introduction and Methodology
     2.1  Introduction
     2.2  Methodology

3.  Consumer Interest in Head-Up Displays
     3.1  US
     3.2  Western Europe
     3.3  China

4.  Willingness to Pay for Head-Up Displays
     4.1  US
     4.2  Western Europe
     4.3  China

5.  Conclusions

6.  Contact the author of this report

7.  Appendix A:  Respondent Profile

8.  Appendix B:  Survey Questions

For more information about our services please contact us or email support@strategyanalytics.com