In_Vehicle_UXIn Vehicle UX

In-Vehicle UX

Car Subscription: A Tale of Four Services



Report Summary:

The last two years have tested and shaken economies around the world, bringing many challenges and some opportunities to companies and their business models. The car business has been no exception to this, since whilst challenged by the increased price of materials and energy, and the curtailed commuting journeys and financial instability, it has been favoured by people’s wariness about using public transport and remote work policies All these have made people to look for a more flexible access to car usage, with a length between carsharing and traditional renting. Although car subscription services are a convenient choice not only for millennials but also for traditional car buyers, awareness is not widespread yet, and tackling this could accelerate their adoption.
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