In_Vehicle_UXIn Vehicle UX

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Author: Diana Franganillo
Co Author: Chris Schreiner
Publication Date: Jan 26 2023
Pages: 16
Report Type: Report, PowerPoint
In-Vehicle UX

Car-sharing in a European Capital City: Where is the limit?

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Report Summary:

Strategy Analytics undertook an internet-based survey in a European capital city (Marid) to investigate carsharing users’ satisfaction with aspects of the apps, vehicle fleet, and the service, and also their expected change in usage over the next year. A total of 151 users were surveyed.

Carsharing services landed in Madrid nearly 7 years ago with Car2Go (now ShareNOW) followed by emov (now Free2Move) a year later. Following an initially timid acceptance by their early adopters, the ecosystem has grown continuously. Although Covid-related lockdowns impacted their usage, they were also benefited by people’s wariness about the use of public transport.

Table of Contents

Executive Summary

Carsharing Frequency of Use

Evolution of Carsharing Usage

Reasons to Reduce Carsharing Usage

Carsharing Main Use Cases

Carsharing Satisfaction

Overall recommendation

Best aspects of carsharing, and things that should change

Overall insights

Next steps

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