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In-Vehicle UX

Car Drivers Worldwide Have Mixed Feelings on Timelines for COVID-19 Recovery

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Report Summary:

As the COVID-19 pandemic continues, and the extent of the economic fallout remains unclear, consumers are reconsidering their budgets and future spending plans, especially for big-ticket items like cars. But given the increased interest in private car ownership among certain segments, how long will the average consumer postpone their purchase?  Strategy Analytics surveyed consumers in the US, UK, Germany, and China to find out the extent of their optimism or pessimism for economic recovery, and the pandemic’s impact on their intent to purchase their next car.

Table of Contents

- Introduction

- "Will We Ever Get Back to Normal?"

- "When Will You Buy Your Next Car?"

- The Product Planning Recovery Roadmap

- Designing Automotive Experiences for a Post-Pandemic World

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