Author: Chris Schreiner

Publication Date: Aug 18 2011

Pages: 18

Report Type: Buyer Analysis

 In-Vehicle UX

Bose Leads in US Infotainment Brand Perception

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Report Summary:

More US consumers rate Bose as a preferred brand than any other in the US. Sony leads in Western Europe and is second in the US. In the US, brand ratings for Pioneer and JVC have fallen since 2009, and younger consumers rate Jensen, JBL, and Harmon/Kardon lower than older consumers. In Western Europe, Alpine is on the rise while JVC drops slightly. Blaupunkt fails to register with younger consumers in Western Europe.

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